Customer Based Marketing Leader

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Date: Sep 22, 2022

Location: Houston, TX, US, 77043

Company: CEMEX

Company Overview

Founded in 1906, over the last 110+ years' CEMEX has grown into a global building materials company that provides high quality products and reliable service to customers and communities throughout the Americas, Europe, Africa, the Middle East, and Asia.  Here at CEMEX we offer our employees competitive wages, career growth, excellent benefits including health, dental & vision plans, vacation or paid time off,  employee assistance program and retirement plan options, along with over a century of stability to build your next career on! To learn more about our company culture and why you should join us, visit us at For direct access to CEMEX Career Opportunities, visit us at

Job Summary

This position is the digital marketing lead for existing customers 

Job Responsibilities

  • Develop strategies and execution programs for customer-based marketing through digital marketing channels.
  • Lead segmentation and matrixed value propositions based on customer's specialty, segment, and product lines. 
  • The Customer Base Marketing Manager will coordinate with local business units their calendarized digital marketing plan with two core focus: Improve commercial relationship and revenue, increase customers share of wallet from our portfolio and improve customers satisfaction levels. 
  • Content and digital assets coordination and creation will be key for an efficient execution. Great knowledge of all available digital channels that can drive customer engagement. 
  • Responsible of sharing results to regional and management teams on CBM Leads, customer response rate
  • Multiple regions/countries coordination and alignment on framework and execution strategies. 
  • Work as a main point of contact between Marketing and Commercial teams. 
  • End to end report ownership of the different initiatives that are impacting the business.


  • 5+ years campaign management experience primarily within the B2B ecosystem. 
  • Multiple industries background, B2B is a plus, Exposed to multinational markets.

Knowledge, Skills, and Abilities

  • Digital marketing channels expertise: Email, Display and Social Proven experience marketing aimed at existing customers. 
  • Experience in reporting and presenting results to top management teams.
  • Marketing Automation tools, Email platforms, CRM tools and Analytics Tools
  • Presentation skills are a must, attention to detail and high level of accountability

Working Conditions

  • Ability to work with standard office/computer Equipment
  • Capable of working in an open office environment

Physical Requirements

  • Requires walking, sitting, lifting, pushing, pulling, and climbing to a significant degree
  • Job involves sitting most of the time, but also involves walking or standing for brief periods of time 
  • While performing the duties of this job, the employee is regularly required to talk and hear, in order to communicate to employees/visitors  

Legal Notices

CEMEX is an EEO/AA (equal opportunity/affirmative action) institution and does not discriminate on the basis of race, color, religion, religious creed, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital or familial status, military or veteran status, or any other characteristic protected by under federal, state or local law in the programs or activities which it operates.


CEMEX will consider for employment qualified applicants with criminal histories in a manner consistent with all local, state and federal laws.


CEMEX is an E-Verify participating employer.


Arizona Smoke-Free Act.  CEMEX complies with the State of Arizona’s Smoke-Free Act (Arizona Revised Statutes § 36-601.01). Smoking and/or the use of tobacco or related products is prohibited in and on CEMEX property as well as any building and/or vehicle owned or leased by CEMEX.


CEMEX offers both competitive pay and benefits. Benefits applicable to this position may include, but are not limited to, medical, dental, vision, 401(k), Paid Time Off, and Holiday Pay, as well as a comprehensive wellness program to help keep employees and their families healthy and well. You can learn more about CEMEX Benefits by visiting the CEMEX USA Benefits and Well-Being page. (

EEO Statement - En Español

CEMEX es una institución EEO/AA (igualdad de oportunidad/acción afirmativa) y no discrimina en base al sexo, edad, raza, color, religión, discapacidad física o mental, credo, origen nacional, estatus veterano, orientación sexual, infomación genética, identidad de género, o expresión de género en los programas o actividades los cuales opera.

Nearest Major Market: Houston