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Digital Marketing Specialist

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Date: Jun 5, 2021

Location: Houston, TX, US, 77043

Company: CEMEX

Company Overview

Founded in 1906, over the last 110+ years' CEMEX has grown into a global building materials company that provides high quality products and reliable service to customers and communities throughout the Americas, Europe, Africa, the Middle East, and Asia.  Here at CEMEX we offer our employees competitive wages, career growth, excellent benefits including health, dental & vision plans, vacation or paid time off,  employee assistance program and retirement plan options, along with over a century of stability to build your next career on! To learn more about our company culture and why you should join us, visit us at www.cemexusa.com/careers. For direct access to CEMEX Career Opportunities, visit us at https://jobs.cemex.com/.

Job Summary

The Digital Marketing Specialist will play a critical role in the growth of the marketing department by supporting efforts to increase brand awareness and leads. You will be part of the CEMEX USA marketing team, with an opportunity to create impactful campaigns during a period of marketing growth.

Job Responsibilities

  • Email Marketing: Develop marketing email campaigns to support business priorities. Includes setup, management and analysis of marketing automation campaigns for effectiveness. 
  • Website/Landing Page Management: Support website management, traffic growth and landing page optimization through content updates, campaigns, and A/B testing.
  • Data & Analytics: Measure and report on marketing progress and identify opportunities for improvement across digital properties.
  • SEO/SEM: Manage search campaigns—organic and paid to support website growth and lead generation campaigns.
  • Inbound Marketing Campaigns: Work with the marketing department and internal stakeholders to create inbound marketing campaigns based on business priorities and opportunities.
  • Social Media Marketing: Collaborate with the Communication team to create and launch customer-facing marketing campaigns across CEMEX USA social media pages
     

Qualifications

  • 3-5 years of professional experience in digital marketing or marketing required
  • Bachelor’s Degree in Marketing, Communication, Advertising or relevant experience
  • Proficiency with HubSpot, BrightEdge and Yext preferred but not required
  • Previous experience with Google Analytics and Google AdWords required

Knowledge, Skills, and Abilities

  • Email campaigns
  • Landing page optimization
  • Basic SEO
  • Social media marketing 
  • Google Analytics
  • Paid search experience

Working Conditions

  • Capable of working in an open concept office environment.

Physical Requirements

  • Requires walking, sitting, lifting, pushing, pulling, and climbing to a significant degree
  • Exerting up to 20 pounds of force occasionally, and/or a negligible amount of force frequently
  • Job involves sitting most of the time, but also involves walking or standing for brief periods of time 
  • While performing the duties of this job, the employee is regularly required to talk and hear, in order to communicate to employees/visitors  

Legal Notices

CEMEX is an EEO/AA (equal opportunity/affirmative action) institution and does not discriminate on the basis of race, color, religion, religious creed, sex, sexual orientation, gender identity or expression, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, marital or familial status, military or veteran status, or any other characteristic protected by under federal, state or local law in the programs or activities which it operates.

 

CEMEX will consider for employment qualified applicants with criminal histories in a manner consistent with all local, state and federal laws.

 

CEMEX is an E-Verify participating employer.

 

Arizona Smoke-Free Act.  CEMEX complies with the State of Arizona’s Smoke-Free Act (Arizona Revised Statutes § 36-601.01). Smoking and/or the use of tobacco or related products is prohibited in and on CEMEX property as well as any building and/or vehicle owned or leased by CEMEX.

EEO Statement - En Español

CEMEX es una institución EEO/AA (igualdad de oportunidad/acción afirmativa) y no discrimina en base al sexo, edad, raza, color, religión, discapacidad física o mental, credo, origen nacional, estatus veterano, orientación sexual, información genética, identidad de género, o expresión de género en los programas o actividades los cuales opera.


Nearest Major Market: Houston