Job title:  (CEN) SUMMER INTERN- CONTENT STRATEGY

Area: Creative, Content & Campaigns

Business Unit: Central

Office Location: Monterrey, Mexico Office Margain

Current Year: Sophomore or Junior

Career(s) of Interest: Advertising, Marketing, Digital Communications, or Related Fields

Project Objective: Develop a content strategy for corporate social media channels that aligns with brand guidelines, enhances engagement, and supports overall communication objectives.

Challenges for Student: 

• Analyze audience behaviors, interests, and emerging trends
• Transform the company´s strategic priorities into creative, audience-centric content
• Understand and apply the brand´s tone and voice in digital content

Main Responsibilities and Activities:

• Research audience insights and trends
• Propose innovative content ideas tailored for corporate social media
• Create social media/digital content
• Work closely with the Content Studio team to guide execution and maintain consistency

Specific requirements, technical and soft skills:

• Strong communication and writing skills in English 
• Creativity and attention to detail 
• Time management and organizational skills
• Problem-solving mindset